The film industry has repeatedly proven that it has a insightful influence on society and according to the Head of Marketing at Neptun Kosova, Kaltrina Hoxha, this positive influence clearly serves the business community as well. In an interview for DokuStories, she reveals this year's collaboration with DokuFest.
DS: Neptun, as a leading company in the retail market of electronic devices and household appliances, this year is the silver sponsor of DokuFest. What led you to this partnership?
Hoxha: In fact, it is a partnership postponed over the years, which finally found its time in a culminating moment of the festival. DokuFest is an inspiring and trend-setting festival that has expanded the scope of professional engagement beyond the film industry and it has continuously enriched the portfolio of the urban art. The message of this year's edition brings a deeper view of today's reality and as such it is an invitation to understand the essence of survival and to appreciate life and the planet more consciously. So, I would say, that it is a reasonable partnership with arguments of values, for a festival that has stamped its mark.
DS: Why do you find beneficial the cooperation with an international level cultural event, held in Prizren?
Hoxha: When two leading entities come together, the result is an added value for the artistic and business community. Likewise DokuFest that has crossed the borders of its influence, Neptun is also part of a group that has extended its investments beyond borders. To influence in the format that the festival has done over the years is definitely an investment for a healthier and more fruitful social environment.
DS: How can a business partnership with cultural events that promote the work of filmmakers be advanced?
Hoxha: If we embrace the same vision, of course we can take these cultural events to the level where team and individual achievement would equally hold primacy. The film industry has repeatedly proven that it has a insightful influence on society, and this positive influence clearly serves the business community as well.