DRIB

Synopsis

DRIB is a fiction/documentary hybrid that re-enacts the story of a failed violent marketing scheme for a well-known energy drink. The film simultaneously exposes and revels in media manipulation as it explores the strange and painfully comic advertising process that took place in 2014 — with the person who ruined it all appearing in the role of himself. To avoid legal issues, the real energy drink brand has been replaced with a fictitious one: DRIB.

Director Biography

Kristoffer Borgli (b. 1985) is a Norwegian filmmaker, living in Oslo. He has worked with narrative short films, music videos and commercials, both in Europe and USA. His short film “Syndromes” (2011), “Whateverest” (2013), “Real Life Exp.” (2013) and “Wherever I Look I See Myself” (2014) have screened at several festivals like SXSW and AFI.